What's a 'Good' Cap Rate & Cash-on-Cash in McKinney's High-Appreciation Market?
- Brandon Scribner

- 12 minutes ago
- 3 min read
Hey everyone! Brandon Scribner here, your top realtor in McKinney, ready to dive into a question I get asked all the time, especially from savvy investors looking to capitalize on our incredible market here in North Texas. It goes something like this: "Brandon, what's a 'good' cap rate and cash-on-cash return to target for investment properties in a high-appreciation area like McKinney?" It's a fantastic question, and one that requires a bit more nuance than a simple number, so let's break it down!
It’s awesome that you’re thinking about these metrics. They’re crucial for evaluating any investment property. But when you’re in a market experiencing significant appreciation, like McKinney and the broader Dallas-Fort Worth area, the traditional benchmarks can shift.
A "good" cap rate (capitalization rate) is your unlevered return – net operating income divided by purchase price. In a stable, low-appreciation market, investors might target a 6-8% cap rate. However, in a high-appreciation area, you often see lower cap rates, sometimes in the 4-5% range, or even lower for premium properties in prime locations. Why? Because investors are willing to accept a lower immediate cash flow in exchange for the strong expectation of significant property value growth over time. My experience in real estate investing here in McKinney shows that many investors prioritize that long-term equity gain. If you’re seeing a cap rate in the 4-6% range for a well-located, quality property in McKinney, that can absolutely be considered "good" when factoring in the appreciation potential.
Now, let's talk about cash-on-cash return. This metric is a bit more personal because it takes into account your financing – your annual pre-tax cash flow divided by the actual cash you’ve invested (down payment, closing costs, etc.). In high-appreciation markets, your cash-on-cash return might initially be lower than in a slow-growth market, especially if you're putting down a large down payment. I've worked with clients who are comfortable with an initial cash-on-cash return of 5-8% if the property is in a desirable area with strong rental demand and excellent appreciation prospects. The key here is understanding that while immediate cash flow might be modest, the growth in equity through rising property values and potential rent increases over time can drastically improve your effective return.
From my perspective as your local top realtor in McKinney, I’ve seen countless investors build substantial wealth by focusing on total return – cash flow and appreciation. It’s not just about monthly numbers; it’s about the big picture. For instance, I recently helped a client acquire an investment property in a rapidly developing part of McKinney. The initial cap rate was around 4.5%, and the cash-on-cash was about 6%. On paper, some might say "too low." But knowing the area, planned infrastructure, and strong housing demand, we projected significant appreciation. Fast forward just two years, the property value jumped significantly, and we increased rents, boosting that cash-on-cash return considerably. This is where my expertise in pricing strategies and market trends comes into play. You truly need someone who understands local nuances beyond raw numbers. It’s also important to remember that a "good" return is subjective, depending on your individual investment goals, risk tolerance, and time horizon. Are you looking for immediate, strong cash flow, or more focused on long-term wealth building through equity? For a high-appreciation area like McKinney, many successful investors lean towards the latter, leveraging market growth. As an Accredited Buyer Representative, I can tell you that finding the right property means balancing these factors.
Navigating the investment landscape in a dynamic market like McKinney requires deep local knowledge and strategic insight. If you're pondering your next investment property and want to discuss what "good" looks like for your specific situation, I'm here to help as your trusted top realtor in McKinney. Whether you need Real Estate Investment Consultation or Home Buying Assistance, I offer a Free Consultation to help you map out your investment strategy. Reach out to Brandon Scribner today, and let's turn your real estate investment goals into a reality!



