Unpacking the 'Starting At' Price: Lot Premiums & Elevation Upgrades in McKinney New Builds
- Brandon Scribner

- 4 hours ago
- 3 min read
Hey there, future homeowners and savvy investors! Brandon Scribner here, your trusted top realtor in McKinney, ready to pull back the curtain on one of the most common questions I get about new construction homes: "How do 'lot premiums' and 'elevation upgrades' typically inflate the 'starting at' price of a new build?"
It’s a fantastic question, and one that trips up a lot of folks dreaming of that perfect new home in McKinney. You see a beautiful model home, fall in love, and then get sticker shock when you look at the actual price for *your* chosen lot and exterior. Let's break it down, because understanding these elements is key to budgeting effectively for your new build.
First up, let’s talk about 'lot premiums.' Imagine you're looking at a new community. Every lot isn't created equal, right? A 'lot premium' is essentially an extra charge tacked onto the base price of your home because the specific lot you choose has a more desirable location or feature within the subdivision. Think about it: a cul-de-sac lot, a corner lot with more space, a lot backing up to a greenbelt or a pond, or even just a larger-than-average lot will almost always command a premium. Why? Because these features offer added privacy, better views, less traffic, or more yard space – all things that add significant value and appeal. Builders know this, and they price accordingly. So, while the brochure might say homes start at $400,000, if you pick that beautiful lot overlooking the park, you might immediately add $20,000 to $50,000 (or even more!) to that 'starting at' price. It's a fundamental part of pricing strategies in new construction, and something I always highlight when providing Home Buying Assistance to my clients looking for new construction homes.
Next, we have 'elevation upgrades.' This refers to the exterior design and materials of your home. When a builder advertises a 'starting at' price, it almost always includes the most basic, entry-level elevation for that specific floor plan. This often means a simpler roofline, fewer architectural details, and standard materials like brick on the front and siding on the sides and back. But what if you want that stunning stone facade, a more intricate brick pattern, a larger front porch, or a more complex roof design that adds curb appeal and character? That's where elevation upgrades come in. Each different exterior style, or 'elevation,' for a given floor plan will have a different price point, with more elaborate designs costing significantly more. These upgrades involve more expensive materials, more complex labor, and enhanced architectural features that truly make your home stand out. As someone with a New Home Construction Certification, I've seen how quickly a desired elevation can add another $10,000 to $30,000 (or more!) to the base price, pushing that initial 'starting at' figure much higher.
So, how do they inflate the 'starting at' price? It’s simple arithmetic. The advertised 'starting at' price is usually for the least expensive home on the least expensive, non-premium lot, with the most basic elevation. Once you factor in the lot premium for your preferred spot and the elevation upgrade for the look you love, you can easily find your total price escalating $30,000, $50,000, or even $100,000 beyond that initial enticing figure. It's not a trick, but it's certainly a common point of confusion if you're not prepared for it.
My advice, based on years of helping clients navigate new construction homes in the McKinney area, is always to budget for these additions. Don't just look at the 'starting at' price; ask for a full breakdown of lot premiums and elevation upgrade costs right from the beginning. As your Accredited Buyer Representative and a top realtor in McKinney, I make sure my clients have all the transparent information they need to make informed decisions and avoid surprises. I'm here to ensure you understand every line item.
If you're considering a new build in McKinney or the surrounding Dallas-Fort Worth area, don't go it alone. Let Brandon Scribner help you decode the complexities and negotiate the best possible deal. Reach out today for a Free Consultation – I'd love to help you find your dream home without the unexpected costs!



