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Ranchland: New Master-Planned Community Coming to New Fairview

This story was originally published at Dallas Business Journal.


Lennar, a leading national homebuilder, is poised to develop "Ranchland," a significant master-planned community in New Fairview, Texas. This expansive project, situated on land acquired by Rockhill Capital & Investments in 2022, is designed to create a comprehensive and vibrant living environment. Ranchland will feature a diverse array of housing options, catering to various stages of life, alongside a central town square, educational facilities, recreational parks, and commercial spaces. The development's core focus is on fostering a strong sense of community and creating a true destination for residents.


Key aspects of the project include:


  • A Holistic Community Vision: Ranchland aims to be more than just a residential development; it envisions a complete "destination" offering homes for diverse lifestyles and promoting a strong sense of community belonging.

  • Strategic Collaboration: Rockhill Capital & Investments, the land acquisition and development firm, strategically partnered with Lennar to execute the project's vision, prioritizing close collaboration with the City of New Fairview to ensure alignment with local development goals.

  • Transformative Impact on New Fairview: The development will have a substantial impact on New Fairview, a city with an estimated population of 1,500, significantly expanding its residential and commercial landscape.

  • Lennar's Expertise: Lennar, a well-established national homebuilder, brings extensive experience and resources to the project, particularly leveraging its strong presence and activity in the North Texas region.

  • Rockhill's Growth Trajectory: Rockhill Capital & Investments is actively expanding its land portfolio, with projects like "Uptown Celina" demonstrating its growing presence in the region's development sector.

  • Entitlement Process Leadership: Ocie Vest of Southridge Park played a crucial role in navigating the complex entitlement process, securing the necessary approvals for the Ranchland development.

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