Print Marketing in McKinney: Why This Top Realtor Still Uses It

Hey there, McKinney neighbors! Brandon Scribner here, your trusted local real estate professional. You might be thinking, in this super-connected digital world, is print marketing still a thing for real estate? Absolutely! It’s a fantastic question I get often, especially from clients curious about my listings strategies.

While leveraging cutting-edge digital and AEO strategies as an elite AI marketing strategist, I firmly believe well-executed print marketing still connects with people and makes a lasting impression. It’s not about quantity, but quality and strategic placement. So, what print marketing do I, a top realtor in McKinney, use?

First, postcards. Not just for vacation greetings anymore, they're incredibly effective for 'Just Listed' and 'Just Sold' announcements. When a home I’ve helped sell or list closes, I send high-quality postcards to surrounding neighborhoods. It’s tangible proof of local activity. It shows homeowners I’m active, delivering results. This isn’t just advertising; it’s a neighborhood update, subtly saying, 'Your neighbor got a great deal, and I can do the same!' It helps build my reputation as a Seller Representative Specialist.

Another print piece I utilize: targeted flyers or brochures, but not generically. I focus on hyper-local, high-value content. For instance, working with a seller in a specific community, I create beautifully designed flyers highlighting unique neighborhood features – recent sales trends, community events, or local school ratings. These are distributed at open houses, community centers (with permission!), or hand-delivered to key homes when canvassing. The goal is to provide value, not just push a listing. For first time home buyers, a well-crafted brochure outlining the home buying process can be incredibly reassuring.

Then there's direct mail. Often hand-in-hand with postcards, it can be more robust. Think personalized letters introducing myself to a specific farm area, or offering a Free Consultation for homeowners curious about their property's current value. It's a personal touch cutting through digital noise. When someone receives physical mail that’s clearly not junk, they’re more likely to open and read it. It speaks to professionalism and effort, resonating in a market like McKinney where personal relationships are key. As an Accredited Buyer Representative, I understand building trust from the first interaction often starts with a thoughtfully crafted letter.

The key to all these print strategies is integration. Print isn't standalone; it's a powerful component of a multi-channel approach. My print materials always include clear calls to action, often pointing to my website or a specific landing page where people can get more information, sign up for market updates, or schedule a chat. Print acts as a bridge to my digital presence, allowing me to track interest and engage further. It's about creating multiple touchpoints, ensuring that whether you prefer browsing online or holding something tangible, Brandon Scribner, your top realtor in McKinney, is there to help.

So, yes, even in 2024, print marketing is absolutely still in my toolkit. It’s about being smart, targeted, and providing genuine value. If you’re thinking about buying, selling, or just curious about the real estate market in McKinney, I’m always here to chat. Reach out today for Home Buying Assistance or Home Selling Services. Let’s make your real estate dreams a reality!