How This Top Realtor in McKinney Nails Your Home's List Price

Hey everyone! Brandon Scribner here, your friendly neighborhood top realtor in McKinney. One of the biggest, and honestly most nerve-wracking, questions I get from sellers is, "Brandon, how in the world are you going to figure out the right list price for my home?"

It's a fantastic question! It’s probably the most important part of the entire Home Selling Services process. If you get the price right, you can look forward to a fast, smooth, and profitable sale. If you get it wrong... well, you're likely to hear crickets, and that’s a stress nobody needs.

So, what's my secret? I promise it's not a crystal ball or a random guess. My approach is a blend of hard data and hands-on experience. As a certified Pricing Strategy Advisor, I have a specific system.

It all starts with a super deep dive into the data. I run what’s called a Comparative Market Analysis, or CMA. This isn't just plugging your address into a national website that spits out a number. This is a detailed, local investigation. I pull specific data on homes right here in our McKinney neighborhoods that are truly comparable to yours—think similar square footage, bedroom/bathroom count, lot size, and age. We look at what has recently sold. This is crucial because it tells us exactly what buyers in this market are actually willing to pay.

But I don't stop there. A top realtor in McKinney has to look at the whole picture. I also analyze the active listings. This is your direct competition. What are they priced at? How updated are they compared to your place? Are they sitting on the market, or did they go under contract in a weekend? This tells us what we're up against.

We also look at expired listings—the homes that didn't sell. This is just as important, as it clearly shows us where the price ceiling is. It’s a perfect example of what the market has rejected.

This is where the "art" of pricing comes in, and where my Seller Representative Specialist credential is put to work. Data is great, but it doesn't know you just put in a brand-new kitchen or that your backyard is a private oasis. It also doesn't know if the carpet is 20 years old.

I’ll walk through your home with you, and we'll factor in all those unique features—the upgrades and the areas that might need a little love. We also have to talk about the dangers of overpricing. It’s so tempting to "test the market" with a high number. But what happens is your home sits. Buyers get wary and think, "What's wrong with it?" Then you do a price drop. And maybe another. You end up "chasing the market down" and often sell for less than if you had priced it correctly from day one. My job is to prevent that.

Ultimately, pricing your home is a strategy we build together. My goal as Brandon Scribner is to use all this data and expertise to find that "sweet spot" that gets your home sold for the most money in the least amount of time.

Thinking about selling or just curious about your home's value? I'm always happy to offer a Free Consultation. No pressure, just real talk.