Don't Just List It, Sell It: Tips from a Top Realtor in McKinney

Hey there, I'm Brandon Scribner. If you're thinking about selling your home in the Dallas-Fort Worth area, you've probably heard confusing things about the market. One report calls McKinney the #1 real estate market in the country, while others talk about prices cooling off. So, how do you sell your home fast in today's DFW market?   

The truth is, things have changed. The days of putting a sign in the yard and getting ten offers over a weekend are behind us. Today, selling fast isn't about luck; it's about having the right strategy from day one. In a more competitive market with more homes for sale, you need a game plan. Here's what's working right now.   

1. Price It to Win, Not to Sit

The biggest mistake you can make right now is overpricing. With more homes for sale, buyers have options and will skip any property that seems too high. In McKinney, the median time on market has increased, and many homes are selling below their list price. That's why a data-driven approach is crucial. As a certified    

Pricing Strategy Advisor, I don't guess your home's value. I dive deep into the latest local data to position your home competitively from the moment it lists. This attracts serious buyers immediately and creates the momentum you need for a fast, successful sale.   

2. Win the "Screen Appeal" Battle

Before buyers ever step through your front door, they're scrolling through dozens of listings online. Your home has to stand out on their screen. This is what I call "screen appeal," and it's non-negotiable. Listings with professional, high-resolution photos and virtual tours get significantly more attention and can even sell for a premium. Amateur phone pictures just won't cut it in this market. A great first impression online is what gets buyers to stop scrolling and book a showing.   

3. Make Buyers Feel at Home

You want buyers to walk in and instantly imagine their own lives in your space. That's hard to do if the home is cluttered or filled with personal photos. A little bit of work—decluttering, a deep clean, and maybe a fresh coat of neutral paint—can make a massive difference in how quickly your home sells. As a    

Seller Representative Specialist, my job is to guide you on these small but powerful steps that help your home appeal to the widest possible audience. We'll focus on making your home feel bright, spacious, and welcoming.

The bottom line is that this is a great time to sell in McKinney, but it requires a smarter approach. In a market where buyers have more negotiating power, having a certified Real Estate Negotiation Expert on your side is critical to protecting your investment.   

If you're ready to make a move, or just curious about your home's value, let's talk. I offer a Free Consultation to discuss your goals and create a custom plan. As a top realtor in McKinney, I have the local expertise and credentials to help you navigate this market with confidence. My Home Selling Services are designed to get you where you want to go. Let's get it sold!