Cracking the Code: How I Determine Your Home's Best List Price in McKinney
- Brandon Scribner

- Nov 6
- 2 min read
Selling your home in McKinney is a big deal, and one of the first questions on every homeowner's mind is, "What should I list my house for?" It's a critical decision that can make or break your sale. As Brandon Scribner, a top realtor in McKinney, I understand the utmost importance of getting this right.
My process begins with a comprehensive Home Selling Services approach, centered on a detailed Comparative Market Analysis (CMA). This isn't just guessing; it's a meticulous dive into the McKinney real estate market. I analyze recently *sold* properties most similar to yours in terms of square footage, beds, baths, lot size, age, and condition. "Sold comps" are crucial as they reflect what buyers truly pay.
But I don't stop there. I also analyze *active* listings – your current competition. What are other similar homes on the market for? This helps us strategically position your property. *Pending* sales provide a real-time pulse on what's currently attracting buyers. My specialized training as a Pricing Strategy Advisor means I factor in all these variables.
Every home is unique. We'll walk through your property, noting upgrades, special features, or areas needing attention. Did you renovate the kitchen? Add a patio? These details significantly impact value. I also consider broader McKinney market trends. Is it a hot seller's market or cooling down? Interest rates, inventory, and buyer demand all play a role in finding that sweet spot. My expertise as a Seller Representative Specialist ensures your home is presented to maximize its value.
The goal isn't just the highest price; it's the *best* price – one that attracts serious buyers quickly for a smooth, successful sale. Overpricing leads to your home sitting, eventually requiring reductions that make buyers wonder what's wrong. Underpricing, of course, leaves money on the table. My experience as a top realtor in McKinney allows me to accurately gauge buyer interest and market sentiment. A well-priced home generates more interest and often leads to multiple offers.
I take great pride in this part of my job. It’s a blend of data science, market intuition, and understanding your personal goals. We'll discuss everything openly, so you feel confident in our strategy. My commitment is to help you achieve the best possible outcome selling your cherished McKinney home.
Ready to discover your home’s true market value? Let's chat! I offer a Free Consultation where we can assess your property and build a tailored pricing strategy. Reach out today – I’m here to help you navigate the McKinney real estate market confidently.



